The Kade Wilcox Podcast: Lacy Cotter Vardeman

Posted By Kade Wilcox | June 15, 2021

The Kade Wilcox Podcast: Lacy Cotter Vardeman image

After five generations in the same business, is there anything left to learn?

Well, when you’re a woman in a man’s world who happens to be a rancher and cotton farmer whose livelihood depends on nature’s uncontrollables, the short answer is…


And the long answer? Well that has a lot to do with resilience, having a business framework AND contingencies, and a skin as tough as the hide of the cattle Lacy Cotter Vardeman raises.

Learn more about the owner of Cotter Key Farms and her one-of-a-kind grit, only on The Kade Wilcox Podcast. 

Connect with the folks behind the episode: Lacy Cotter Vardeman and Kade Wilcox 

Kade Wilcox: Welcome to The Kade Wilcox podcast. I'm Kade Wilcox, your host, and I love small business. I love the leaders who lead small businesses. I love the journey of starting a new company and figuring out how to manage a people, and culture,, and vision, and operations, and finances, and sales and marketing. And so on our podcast, we feature local small business owners and we learn from them. What's going well, what's not going well, things they've learned throughout their journey. So thanks for joining the podcast and enjoy learning from others who are in the trenches and doing the work.

Lacy Cotter Vardeman: I guess I grew up resilient. I grew up knowing that you had to save in the good times, because it was going to get lean again soon. And then in the lean years being as resourceful as you can on everything. And I guess recycling is one of my things that I really like to focus on and just to make sure that we're not wasteful in anything -in our time, in our funds, in anything at all - just making sure that we're making the most of everything.

Kade Wilcox: Thanks for joining the podcast. I've really been fascinated by following you online. You know, we're in the process of building you a website, but I've really enjoyed watching your content on LinkedIn and just kind of following from a distance. And so I'm fascinated to hear your story and fascinated and excited for our audience to kind of hear about how - your approach to business and how you manage your farm. And yeah, just all the things you experience as a business owner. So for those who don't know you maybe tell them a little bit about you and the work you do. And then I'll dive into some questions about your business and kind of what your approach to certain things is.

Lacy Cotter Vardeman and Cotter Key Farms

Lacy Cotter Vardeman: Sure. My name is Lacy Cotter Vardeman. I'm a fifth generation rancher. The ranching comes from my dad's side more along the maternal, and then I married a cotton farmer twenty-five years ago. And so we also have about 6,500 acres of cotton in Lubbock, Hockley and Lynn counties. (Sorry, I have dogs. And of course they're going to come in the house while doing this.) But, so, I love agriculture. I've - my whole life has been involved with agriculture, either in the beef industry and now beef and cattle industry, both. And I love it. I can't imagine doing anything different from what I do.

Kade Wilcox: That's really cool. So what have you learned about like resilience, because whether you're a cotton farmer or whether you're, you know, you have a ranch and you're raising cattle, you're going to have to be a really tough sucker, to endure, you know, years of plenty and years of not. And so, like, what have you learned about resiliency and how has your experience in agriculture really kind of shaped your leadership and just kind of who you are and how you approach things?

Lacy Cotter Vardeman: Well, since my whole life has been involved in agriculture, growing up there was a brief time my dad was in the oil industry as well. And of course, you know, I was thinking the other day, my family's never chosen any stable businesses to do. And so, you know, growing up, like you said, in agriculture, and then the oil industry, both, it's always, you know, ups and downs. And sadly there is never any time where it's like, " Gee, this is fabulous and it's going to stay this way for several years." So I guess I grew up resilient. I grew up knowing that you had to save in the good times, because it was going to get lean again soon. And then in the lean years, you know, just being as resourceful as you can on everything. And I guess recycling is kind of one of my things that I really like to focus on and just to make sure that we're not wasteful in anything - in our time in our you know, our funds in, in anything at all - just making sure that we're making the most of everything that there is to make the most of.

And I guess that's what agriculture's taught me. And then as I started the beef business and - sorry, my daughter has a new puppy and it's wanting to argue. So sorry.

Kade Wilcox: No problem. No, it adds value to the podcast. This is - everybody loves dogs. So even if no one wants to listen to me and you, at least they get to hear a dog.

Lacy Cotter Vardeman: Well, they're two heelers, and so they growl a lot and then they sneeze at each other because, you know, that's what heelers do. And the more I try and keep them apart, the more they want to get together.

So, but anyway, so that - it's just always been the way it was. My dad was really big into water conservation, especially with our main ranch coming from Northern - North Eastern New Mexico, where water is definitely, you know, an issue that you don't waste. And then coming into cotton farming almost 30 years ago just knowing that water is life and without it, it's really hard to have anything at all. So water conservation has been a huge thing for me. Just conservation in general. My family has always been very proactive in how we've managed land to make sure that, you know, we do the best that we can to improve it and to constantly leave it better for the next generation.

Kade Wilcox: That's really profound. I mean, and so many really applications to business in general. What's your approach to kind of planning? You're in multiple industries that have a lot of variables outside of your control. And so you shared some really good things about what you've learned from being resilient and just being in agriculture in general, but how do you approach planning, you know, within the different elements of your work, when so much of it is outside of your control? So like, what's your approach to that? How did - how do you do that?

Rolling With Whatever Comes Your Way

Lacy Cotter Vardeman: Well, we always have a plan and it's always - it's just kind of our framework. It's like when you're doing websites, and that's one thing I've learned from y'all as you've put together my website, is there's a framework. And so you have this idea of what you want it to be. But for us, you know, no rain - six inches of rain in two years at our place there on the Texas - New Mexico border. We've just had to be able to move cattle. We harvested 4,000 acres of CRP because it became available during a drought thing. So just constantly knowing - having contingencies, and then knowing what programs are available, especially on the farming and the ranching, so that we have other avenues that we can put into place, and really take advantage of those in any way possible. We're gonna be doing another 3,500 acres of CRP starting in June when the CRP opens back up again, just to stay off of our - we have 9,000 acres out there, just so we're off our land and utilizing other land that hasn't been used. And plus, it's good for it to be used. It benefits the soil and the plants and everything to be able to graze that. So, but I mean, that's just kind of the way we look at everything in farming, too. You know, we have our game plan laid out. And then we just roll with the w - you know, with the weather knowing we can only do what we can do.

Kade Wilcox: Right. That's what's so fascinating. I really appreciate what you say about a framework, and then contingencies. It's like, "Hey, we have the way we do things. We have principles or practices that we really believe in, but then we have contingency plans based on what God gives us." Right? Rain or no rain, wind or no wind, epic winter storms, or no epic storms. And so when you think of agriculture, this probably, maybe, is less applicable to other business owners, but now I'm just curious; what are some of the elements of your framework that regardless of what the variables are, what are elements of your framework that you utilize to kind of just approach your work in general?

Lacy Cotter Vardeman: Well, on the cattle side, our first and foremost thing day in day out is the health and wellbeing of our cattle. And that's something that - my cows eat before we eat. They're the first thing that we deal with in the morning. They're the last thing we deal with in the evening. They're just always first and foremost for us, and then everything else fits in around it. You know, our hay. We make sure that we're growing hay that we'll feed things in; give them the most bang for their buck long-term. And so in good years, we sell hay. And years like this we stockpile it, because if I don't have it, right, then I, you know, I have to sell cattle and you never sell cattle at no market like this, cause they're cheap. And then plus I have genetics for 150 years that I'm not willing to let go of.

I mean, I've worked. I know my girls. They're very dear to me. And so, you know, we raise them knowing that they're going to be a long-term investment for us. And so that's the cattle side. On the farming side we can only do so much. Our irrigated - we always know that we're going to know what we're going to plant. And then if the weather works, then, you know, it's great. Like dry land this year and last year, it's just a wash. We can only do what we can do. If it doesn't rain, it doesn't rain and there's not anything at all we can do. We just try to keep the soils covered as much as possible. We don't till - we haven't tilled in about six years. And we just try and keep it covered to where it's not going to erode if at all possible

Knowing What Sets You Apart in Your Industry

Kade Wilcox: That's a fascinating analogy. I think for other business owners that are not in agriculture is how important the soil is; the foundation. And so, I mean, even just listening to you talk about your approach to the cattle; they eat before you eat, right? Like that is the essence, the bedrock, the foundation of your success with your cattle. You talk about 150 years of genetics, like, that is the foundation of your cattle operation. And then on the agriculture or the farming side, do you know the importance of the soil and protecting it? Do you think those are the things that really are the differentiator for you in your industry?

Lacy Cotter Vardeman: I think so. I mean, ag is - we're such a small segment of the population in the U.S. There's less than 2% of the population that is actively involved in agriculture, be it farming and ranching. And so, you know, in this area, the Lubbock area, there's quite a few farmers still in this area. But one of the things I do is for Cotton Incorporated. I go out and I speak on behalf of cotton and sustainability to brands and retailers throughout the world and the United States. Before COVID hit, I was in Switzerland speaking at the WTO on behalf of American cotton. And so, you know, it's just something for - to show sustainability is one of those topics that everybody wants to throw around. Everything sustainable. But actually putting a definition on it, and then how you are going to be sustainable.

“We gamble for a living.”

Like speaking to brands and retailers, they have no idea like what it's like to farm. And so one thing that we're constantly doing is asking them to come to our farm, and to our ranch, and so that they can actually see it. Because most of the population is so far removed from agriculture. You know, they're always surprised that I have all my teeth, I don't wear bib overalls, and I speak properly. You know, they really don't understand, you know, that we're not a bunch of country fluids, that, you know, we actually have degrees and stuff. And so that's one thing that usually surprises them. And then also how much money we have tied up in our farming. I mean, in cotton, before we ever even get very far, we're usually a half million to three quarters of a million in. And I mean, and we could lose it overnight, literally.

And so we don't gamble because we gamble for a living. And, you know, it is kind of the same way on the beef side is, you know, the epic winter storms. Luckily we were prepared for it. We didn't lose any cattle, but I mean, our cattle are always first and foremost in our minds. You know, that's not something that we ever put them last, you know? And so we didn't have trouble with that, but that's just kind of the difference in ag is, you know, everybody knows other people who have lots of - you know, have businesses and I enjoy visiting with them. I learn a lot from them, but, you know, ag is just so much different, in a way. Not that everybody has a lot of capital tied up in their businesses, typically.

Kade Wilcox: Sure. Yeah, no, you're right. I mean, even people who do have capital tied up, oftentimes it's not at the scale of particular producer of your size. And so I think you would have experience in that more than most. When you think about small business owners and entrepreneurs, you oftentimes think of risk. And you just talked a little bit about risk on the capital side. What is your approach to risk? Like, you've been doing this a long time. There are a lot of things outside of your control. So what's your approach to risk and how do you think about risk?

Lacy Cotter Vardeman: It's never far from my mind because it's, I mean, it's our daily thing. I guess we kind of have become a little numb to it after a while. Because I mean, you know, there's always storms that we can't do anything about. There's years where it won't rain for five years. You can't do anything about it. So risk is, I mean, we - insurance is always a fabulous thing to have. Just always having those contingency plans of, especially on the cattle side, where am I going to go? If it's not raining here, what am I going to do with them? And, I always have on my computer, the cows that I can't live without. And so, you know, I have those that could go, and like this year for the first time in 12 years, I sold females. I sold everything but 35 cows out of our 2020 female crop.

And it hurt that. I just could not - I couldn't keep them cause we don't breed anything until they're two. And so, you know, it takes longer for me to get that value back out of them from a typical producer standpoint. So I sold those and then I'm going to sell a few of the '19. We calve twice a year. We have a fall and a spring herd and our Spring or Akaushi, which is one of the Wagyu breeds and then our Fall are straight Angus. And so I will be selling some of those for the first time ever. You know, so that's kind of our contingency on that is I just had to bring my numbers down a bit to where I don't ruin my land after so many years of trying to make sure that it's completely taken care of and stuff. And then the farming side is just, there's not a lot you can do with the way insurance is set up on the farming side. You have to follow certain rules, whether they make any sense or not. Which is a sad thing.

[dogs barking]

Kade Wilcox: You're okay. You're, you're perfectly fine. This is a very - this is not the Joe Rogan podcast. This is very informal. So we're good.

Lacy Cotter Vardeman: Well thanks.

Kade Wilcox: How do you handle discouragement? I mean, I can hear in your voice, and most people won't watch this video, but I can see even just the authenticity of the care that you have for the land and for the animals that you raise. So you've been at this 25 years, like you said. How do you handle discouragement?

Defaulting to Optimism

Lacy Cotter Vardeman: I guess I'm just a naturally happy person. It doesn't get to me as bad as it does some people and you can't focus on the bad. I don't care what you do in life, if you're going to focus on the bad, then you're just going to be a sad, unhappy person.

Kade Wilcox: Yeah.

Lacy Cotter Vardeman: And so I guess I come from a positive family. It's always, "Look on the good and tomorrow's going to be better than today." And I don't know what else to do other than just to think it's going to get better. And it has to. Our family saying is, "It's going to rain sometime. It's going to rain."

Kade Wilcox: Yeah. I love your optimism. I think I think optimism is a really powerful thing because, you know, you have optimism or pessimism and, like, what is pessimism actually going to do for you? It's actually going to probably create, you know, challenges for you that wouldn't exist because you're kind of like speaking or energizing them into your reality. Whereas optimism, even if it doesn't happen, at least you tried. At least you had the energy. At least you have the vision. So I too am an optimist. It drives my wife crazy. She refers to herself as a realist. I refer to her as a pessimist. And so we have this ongoing debate. You - so have you done this with your dad for a long time?

Lacy Cotter Vardeman: My dad passed away 10 years ago, but my dad and I - I have three brothers. I'm the only girl of three boys; grew up out in the middle of nowhere. And what I'm very grateful to my dad for is he never treated me different from my brothers. If I wanted to learn something, he taught me just exactly like he would my brother. I have a very competitive family, and so I guess I just grew up competing, always trying to prove that I was as good or better than my brothers at everything. And so I think that's good for business and you know, we try not to be tacky about it, but even just in anything I do, my goal is just to do better than I did the last time. And I'm always telling my kids, "Just improve." I mean, you can always improve. Just improve.

And then I tell them, "Be better than me. Be better than your dad. Beat us both." You know, just improve. Don't ever just think that where you're at is good. And I mean, I'm not trying to be tacky about anything, but really, I don't know how else to improve other than just to look at everything you do and kind of do a post-mortem on it and say, "What could I have done better? Where could I have improved in the different referral groups I'm in?" It's just, I always ask, you know, if I'm doing something that you think I can do better, please just let me know. You're not going to hurt my feelings. I really want to be able to put my best foot forward and to present myself and my business in the best possible light, and just always be willing to take constructive criticism and stuff and just know that you can, you can always do better.

Kade Wilcox: So are you - like you said, you're one of four, so you have three brothers. And are you all in the ranch business together, or is it just your ranching business?

Lacy Cotter Vardeman: It's just me. I have a brother, who's a doctor, one that's a metal co-researcher in Cambridge, and then one of my brothers is deceased. And so, but yeah, I did it with my dad and then he had pancreatic cancer. So we knew, you know, you can't do much about that, but he set a really good example of just always being optimistic about it. And he was going to be the one person who beat it and stuff, and you know, he just never was sad. Nobody - very few people knew he ever had cancer because he didn't want people to feel sorry for him. And it was just - guess we're kind of a private family, too, but, you know, we just went on. And at that time my kids were pretty young. We've got - our son's 24, and we have a 21 year old daughter fixing to be 22 the end of this month, and an 18 year old.

And so then our kids were privately tutored and that way I could always be in both businesses. And so my son stayed at the ranch and fed cattle for me and moved cattle at, I think he was 12. CPS might get on to me. But it's one of those things that you just kind of, do what you gotta do. Our kids were always very grown up. They still are. I think they came out thinking that they were about 40. My kids are very competitive, too. And like, they all finished school at like 16. And so our 21 year old is finishing her master's in accounting and she's 21. So, you know, that whole thing of always doing better; just do. Just always improve. But so, you know, our son did that while - cancer with my dad. And we were always just extremely close.

Learning vs Doing

My dad and I were very much together all the time. And my husband is 27 years older than I am, and we've been married 25 years and he and my dad were really close. And so the three of us were together a lot. So it was good for our kids to grow up, you know, with really strong male influences on the ranching and the farming. And again, there's only so much of that. The ag industry, you can learn from a book. So much of it comes from doing it and being around people who have a history in it and stuff, and you can learn from him and watch him. And there's so much of farming and ranching that's intuitive that you just have to learn from doing it.

Kade Wilcox: Yeah, it's so good, man. Man, this is so applicable to any business, you know, whether it's farming or, it doesn't matter. Like it's so - everything you're saying is so applicable. I really appreciate it.

What have you learned about balance? Like you're raising tons of cattle, you're selling direct-to-consumer, you're farming here.

[dogs barking]

Kade Wilcox: You're okay. It's not bothering me. People can get over it.

Lacy Cotter Vardeman: I don't - I wouldn't say that I'm a very balanced person. I love to work more than about anything. I - people ask me if I have a hobby and it's like, well, working, I love what I do on all aspects. And so for me, you know, I'm farming some days, I'm ranching, and then I'm selling beef all the time, or trying to, and stuff. And so balance is probably not a good thing.

Kade Wilcox: Well, I think where I was going is like, you've built - you're managing all these things that are very hard to manage because most of them are out of your control. You clearly did a good job raising your children, right? Like, you know, you just got a lot of moving parts. And so what - clearly, it helps when you love your work because when you love something it's not work or it's not a burden. It's something you - so, that makes sense. But is there anything else that you've learned as you've balanced all these spinning plates and tried to be competitive and do it at a high level and things like that?

Telling Agriculture’s Story

Lacy Cotter Vardeman: As I've gotten older and as my kids have aged, I've been able to go more into industry events, more - especially on the cotton farming side. There are a lot of women in the beef industry that take more of an active role, but - I'm trying to think - about eight years ago, I was asked to serve on Cotton Incorporated's board. And I think there's a few women now, but when I first got on, I was the only female in it. And you know, that doesn't intimidate me because I grew up in a male-dominated industry and I have all brothers. And so most of the time my brothers all call me Larry, for the most part. So, you know, I enjoyed it. I've really been fortunate and I've gotten lots of opportunities to go and to speak, especially around the world and in the U.S. all over and really put forth agriculture's - just tell our story.

So few people know it and then few people know a farmer and they really don't think highly of us in any of our ag industries. And so the opportunity to go and really tell our story, to show people who we are, especially, I hear, about corporate farming. We are corporate farmers. We're a family-owned corporate farm. And so that's been fun to, you know, dispel that whole idea as well. There's lots of myths that I've been able to go and visit. And typically when I go to those conferences, I speak and then I'm there for two to three days and just make myself available all day long to visit with whomever. And since I'm in both industries, I'm more than happy to answer questions about both in the show. We really do care about our land more than anybody else does. And the fact that we always want to hand it down to the next generation, it's not just there as an investment for us. It is indeed our livelihood.

Kade Wilcox: You should talk - Patagonia who seems more intent on saving the world than, you know, making great clothes. You should talk them into coming to your farm and getting...

Lacy Cotter Vardeman: Good luck. I've had the opportunity to speak with them. And they don't care. They really - what they know is better than what I do for a living for multi-generations, on both sides. And so they are kind of frustrating.

Kade Wilcox: That is interesting. Yeah, culturally.

Selling and Providing a Great Experience

Maybe my last question for you is what you've learned about kind of sales and customer service, doing your direct-to-consumer beef stuff. You know, you're growing a great product. You're providing a great service. There's a lot of business owners that are, you know, they're good at HVAC, or they're good at insurance, or they're good at whatever. But what have you learned? Because you can have the best product or the best service in the world, and if you can't sell it and if you can't provide it, you know, once you've got them signed up, then it doesn't matter. You don't have a business. So what have you learned about, you know, that aspect of selling your products and providing a great experience? Like what are some of the things that come to your mind?

Lacy Cotter Vardeman: Social media and website. I've always taken websites and social media for granted. Because, I mean, in just my ranching day to day, Whole Foods is my main market. And I haven't had to market cattle in 18 years because they pay me a premium and I've done business with them so long I just call and they send a truck. On our platinum side we're cooperative farmers. PCCA markets our cotton and they have since the dawn of time. So again, no social media. So when I started the beef business and selling to the public, I got a website, I wanted it fast. Don't do that.

It's one of those things. I didn't know what I didn't know until I got started. And so I, you know - that learning curve was really fast and even, you know, I thought I read some stuff, but it could just be me at being slow on the uptake on all of that. But it's one of those things that I've paid for that first website and got it up and it's like, "Ooh, I hate it." And it wasn't at all what I wanted. And I thought I could change it, but you couldn't. And so, you know, I was talking to people, trying to find out who to go with, what to do. And that's how I found out about y'all. And everybody was very pleased, you know, great - customer service is huge, you know, having somebody who's willing to learn about me and about my business and my interests and really what I want to portray to consumers.

Setting Yourself Apart 

There's a lot of direct-to-consumer beef companies. And so really just trying to distinguish my company and our philosophy above others and then just customer service. I mean, selling online I always tell people that grass fed beef is different than what you get at the grocery store and some people's palette's love it. And then some people - had a guy in Kansas that ordered. I shipped to him and he texted me and he's like, "This just isn't for me." And it's like, "Well, I'm sorry. I thank you for letting me know, and can I do anything?" And he's like, "No, I just wanted you to know." And it's like, "Well, thanks." He said, "I won't leave a bad review." And it's like, "well, I appreciate that." But you know, just trying to find out and, you know, I always try and tell people upfront, it's not, it's not for everybody, typically.

And you know, I'll do what I can to provide - you know, I always include a personal note when I ship packages, and then something free. Just something for people to try a little different. Just always, you know, trying to expand and see what we need to do to fill a niche. I have lots of people that tell me, "I love your beef, but I don't have time to cook." So we started doing briskets that are cooked and served into pound packages. You can either do sliced or you can do it chopped, you know, to where you just stick the vacuum seal bag and hot water, and it's ready to go. We do that with taco meat, with the bolognese sauce, fajitas, and hamburgers - we do all sorts of stuff. And then, you know, I started a jerky line because we live in tractors for most of the year and we live on jerky.

And so, you know, doing a minimally processed jerky that has lots of flavor that soft and we have 16 flavors currently. And then just getting that out to people that we have this. I used some meats that weren't selling good at the time and just learning how to process those, the marinating time, and all of that. It's just kind of - I used to own a catering company. So at least the food service, I've got that. So you know, just always trying to see what we can do different. I've been, you know, explaining to people, if you're going to have an appreciation deal, call me. I've got, you know, very fresh hamburgers that are seasoned, ready to go, and I've got the cookers. I'll come and put them - you know, I'll cook it. I can do sausage. You know, we've got everything and, you know, expanding the gift basket line and Father's day coming up, we're gonna start really promoting a grilling package for fathers. And of course we deliver. We ship - just trying to cover all the bases that we possibly can to make buying from us your first stop.

Kade Wilcox: Yeah. No. It's really cool. I've really enjoyed watching it. Do you sleep at night or do you work 24 hours a day? I mean, that's a lot of - it's a lot of plates spinning.

Lacy Cotter Vardeman: Well, I've never been much of a sleeper, so around four hours, five if I'm really pooped and stuff.

Kade Wilcox: I'm like on the nine hour spectrum. And I've always despised it, because, like you, I love working. I, if I had a preference, I would - I love it. And so, but I have to have nine hours of sleep or I'm just not healthy. And so I've always admired folks like you could get by with, you know, four or five hours and be perfectly, perfectly healthy. So yeah.

Lacy Cotter Vardeman: Well, my brother, when he was in med school, we used to have contests, because I was catering at the time, of who could stay cognitively aware the best since he was typically working all night. And again, my competitive family, it's like, I can do this and I can do better. So, you know, we did that while he was in med school. I kind of helped him. I mean, med school's hard, especially just everything that's entailed in it. So it was kind of fun. We turned, you know, the fact that both of us were working into we can have fun with this. We can compete against one another and do well for both of us.

Kade Wilcox: That's really cool. I bet y'all have had some really fun competitions over the years based on how it sounds.

Lacy Cotter Vardeman: Yeah.

Kade Wilcox: Well, tell people what your website is and where they can find more about you. I feel like a lot of people are interested in good food and, and things like you're doing. So how can people most effectively follow you and connect with you?

Lacy Cotter Vardeman: Cotter Key Farms is our website I think it's going to be up in a couple of days. Yay. You can text me or call me anytime (806) 252-2643. Like I said, I'm not much of a sleeper. I tend to work till two or three in the morning. So that's kind of when I do office work, things that during daylight hours, it's just like, I can't stop and do that yet. So yeah. And so there's always that late night, we call it the dark time. That's when I work. But those are great ways to contact me. And I've got an app that's going to be available probably about June, so people can download the app and order. And like I said, we deliver, we ship, you can come shop my 13 commercial freezers to kind of keep prices low. I just turned my third bay of my garage here on Woodrow Road into freezer heaven. It's to where we - I have lots of people just come shop my freezers, if you want to come look and handle them.

Kade Wilcox: That's really cool. Well, thank you so much for giving time during the daytime, when the sun's out, you know, to our podcast. I really appreciate you and learned a lot. So thanks for coming on the podcast.

Lacy Cotter Vardeman: Well, thank you. I appreciate it. And I appreciate what you guys are doing for me. Thank you.

Learn more about Cotter Key Farms by visiting their website here.

Popular Posts


Contact Kade

Contact Kade


Like What You're Reading?

Tips, tricks, and answers to your digital questions.

Work with Kade