Success is Just on the Other Side of Consistent Effort
WORK WITH KADE
About Kade Wilcox
Kade Wilcox is the owner and CEO of Primitive, a digital marketing agency in Lubbock, Texas, focused on helping companies grow through branding, website design and development, social media, and inbound marketing.
Kade began his career as both the Executive Director of a children’s camp and serving on the staff at Redeemer Church - where he managed operations, leadership development, and church planting efforts.
In 2011, Kade and his wife Lacey started Primitive, providing social media support to small local businesses. In 2013, Kade and Lacey connected with Jerred Hurst (now co-owner of Primitive) and decided to focus on growing the company. Over the past nine years, Kade has helped transform Primitive from a 2 person team into a multi-million dollar company with 40+ employees.
In addition to Primitive, Kade also owns and helps lead: FastPay Payroll, Elevate Financial, and Great Plains Branding.
Kade is happily married to Lacey and has a beautiful 10 year old daughter named Selah and an incredible 8 year old son named Kase.
Our Companies
- Primitive
- Elevate Financial
- Great Plains Branding
- Clarity Works

Your growth solved. A digital solutions company.
Growing a business today is tough. Technology is changing everything. We help you keep ahead of it all. Ready to grow your audience or innovate company technology? We’ll help lead the charge.

You run your company. We'll run your books.
Elevate Financial provides affordable, highly professional bookkeeping and accounting for small and medium sized businesses. While you focus on growing your business, we will take care of all the most critical financial aspects of your business.

Amplify Your Brand
Use branded promotional products to elevate your company's brand. Our team will help you identify the best products for your needs, take care of your design needs, and get your product shipped to your doorstep.

Gain Clarity. Experience Breakthrough.
Clarity Works exists for the success of rural community business owners. We partner with local EDC’s and Chambers to provide group learning, a resource network, and one to one access to business leaders.